I´ve been checking Elmer Wheeler's book,"Tested Sentences That Sell", a great book on persuasion
Elmer Wheeler tried and tested 105,000 sentences on over 19,000,000 customers (such a feat would not be viable nowadays). He found out exactly what sentences worked like gangbusters
Some of the topics that are treated:
- Everybody’s heard “don’t sell the steak – sell the sizzle”, right? Well, it was Elmer Wheeler that originally coined the phrase.
- 4Discover the triggers that tell you your customer is sold.
- Sell to 80% of your audience by using these three basic human motives. Hint: none of them are Greed or Fear.
- Your customers don’t want to be sold to but they do want to buy. Unlock your customers’ buying motives and they will be begging to send money to you.
- 9 facts that you need to know to distinguish you from your competitors. What are they?.
- One simple tactic that can improve your response up to 21 times .
This is a long lost marketing classic that´s worth reading today.
Bonuses: 6 extra marketing classics
Price: $37
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